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Google.Api.Ads.AdWords.v201809.TargetCpaBiddingScheme Class Reference

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set. More...

Inheritance diagram for Google.Api.Ads.AdWords.v201809.TargetCpaBiddingScheme:
Google.Api.Ads.AdWords.v201809.BiddingScheme

Classes

class  Fields
 List of all supported fields for the TargetCpaBiddingScheme class. More...
 
class  FilterableFields
 List of all supported filterable fields for the TargetCpaBiddingScheme class. More...
 
class  SelectableFields
 List of all supported selectable fields for the TargetCpaBiddingScheme class. More...
 

Properties

Money targetCpa [get, set]
 Average cost per acquisition (CPA) target. This target should be greater than or equal to minimum billable unit based on the currency for the account. More...
 
Money maxCpcBidCeiling [get, set]
 Maximum cpc bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. More...
 
Money maxCpcBidFloor [get, set]
 Minimum cpc bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. More...
 
- Properties inherited from Google.Api.Ads.AdWords.v201809.BiddingScheme
string BiddingSchemeType [get, set]
 Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. More...
 

Detailed Description

Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) you set.

A target CPA must be set for the strategy, but can also be optionally set for individual ad groups in the strategy. Ad group targets, if set, will override strategy targets.

Note that campaigns must meet specific eligibility requirements before they can use the Target CPA bid strategy. This is disabled for AdX.

Property Documentation

Money Google.Api.Ads.AdWords.v201809.TargetCpaBiddingScheme.maxCpcBidCeiling
getset

Maximum cpc bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.

Money Google.Api.Ads.AdWords.v201809.TargetCpaBiddingScheme.maxCpcBidFloor
getset

Minimum cpc bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.

Money Google.Api.Ads.AdWords.v201809.TargetCpaBiddingScheme.targetCpa
getset

Average cost per acquisition (CPA) target. This target should be greater than or equal to minimum billable unit based on the currency for the account.


The documentation for this class was generated from the following file: