Ads API .NET library
 All Classes Namespaces Files Functions Variables Typedefs Enumerations Enumerator Properties Events Macros
Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme Class Reference

Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS). More...

Inheritance diagram for Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme:
Google.Api.Ads.AdWords.v201809.BiddingScheme

Classes

class  Fields
 List of all supported fields for the TargetRoasBiddingScheme class. More...
 
class  FilterableFields
 List of all supported filterable fields for the TargetRoasBiddingScheme class. More...
 
class  SelectableFields
 List of all supported selectable fields for the TargetRoasBiddingScheme class. More...
 

Properties

double targetRoas [get, set]
 The target return on average spend (ROAS). This field must be between 0.01 and 1000.0, inclusive. More...
 
bool targetRoasSpecified [get, set]
 
Money bidCeiling [get, set]
 Maximum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. More...
 
Money bidFloor [get, set]
 Minimum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0. More...
 
- Properties inherited from Google.Api.Ads.AdWords.v201809.BiddingScheme
string BiddingSchemeType [get, set]
 Indicates that this instance is a subtype of BiddingScheme. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead. More...
 

Detailed Description

Target Roas bidding strategy helps you maximize revenue while averaging a specific target return on average spend (ROAS).

For example: If TargetRoas is 1.5, the strategy will create as much revenue as possible while ensuring that every $1.00 of clicks provides $1.50 in conversion value.

Note that campaigns must meet specific eligibility requirements before they can use the TargetRoasBiddingScheme bidding strategy. This is disabled for AdX.

Property Documentation

Money Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme.bidCeiling
getset

Maximum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.

Money Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme.bidFloor
getset

Minimum bid limit that applies to all keywords managed by the strategy. This field must be greater than or equal to 0.

double Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme.targetRoas
getset

The target return on average spend (ROAS). This field must be between 0.01 and 1000.0, inclusive.

bool Google.Api.Ads.AdWords.v201809.TargetRoasBiddingScheme.targetRoasSpecified
getset

true, if a value is specified for targetRoas, false otherwise.


The documentation for this class was generated from the following file: