BiddingStrategyField (Google Ads APIs Client Library for Java parent 3.12.0 API)

java.lang.Object
- java.lang.Enum<BiddingStrategyField>
- - com.google.api.ads.adwords.lib.selectorfields.v201802.cm.BiddingStrategyField

All Implemented Interfaces:

EntityField, Serializable, Comparable<BiddingStrategyField>
```
public enum BiddingStrategyField
extends Enum<BiddingStrategyField>
implements EntityField
```
A Enum to facilitate the selection of fields for BiddingStrategy.

Enum Constant Summary

Enum Constants
Enum Constant and Description
`BiddingScheme` Specifies the type of bidding scheme and the metadata associated with it.
`Id` Id of the flexible bidding strategy.
`MaximizeConversionValueTargetRoas` The target return on ad spend (ROAS).
`Name` Name of the bidding strategy.
`PageOnePromotedBidCeiling` Strategy maximum bid limit in advertiser local currency micro units.
`PageOnePromotedBidChangesForRaisesOnly` Controls whether the strategy always follows bid estimate changes, or only increases.
`PageOnePromotedBidModifier` Bid Multiplier to be applied to the relevant bid estimate (depending on the strategyGoal) in determining a keyword's new max cpc bid.
`PageOnePromotedRaiseBidWhenBudgetConstrained` Controls whether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold.
`PageOnePromotedRaiseBidWhenLowQualityScore` Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.
`PageOnePromotedStrategyGoal` Specifies the strategy goal: where impressions are desired to be shown on search result pages.
`Status`
`TargetCpa` Average cost per acquisition (CPA) target.
`TargetCpaMaxCpcBidCeiling` Maximum cpc bid limit that applies to all keywords managed by the strategy.
`TargetCpaMaxCpcBidFloor` Minimum cpc bid limit that applies to all keywords managed by the strategy.
`TargetOutrankShare` Specifies the target fraction (in micros) of auctions where the advertiser should outrank the competitor.
`TargetOutrankShareBidChangesForRaisesOnly` Controls whether the strategy always follows bid estimate changes, or only increases.
`TargetOutrankShareCompetitorDomain` Competitor's visible domain URL.
`TargetOutrankShareMaxCpcBidCeiling` Ceiling on max CPC bids.
`TargetOutrankShareRaiseBidWhenLowQualityScore` Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.
`TargetRoas` The target return on average spend (ROAS).
`TargetRoasBidCeiling` Maximum bid limit that applies to all keywords managed by the strategy.
`TargetRoasBidFloor` Minimum bid limit that applies to all keywords managed by the strategy.
`TargetSpendBidCeiling` The largest max CPC bid that can be set by the TargetSpend bidder.
`TargetSpendSpendTarget` A spend target under which to maximize clicks.
`Type`

Method Summary

All Methods Static Methods Instance Methods Concrete Methods
Modifier and Type	Method and Description
`boolean`	`isFilterable()` If the field is filterable.
`static BiddingStrategyField`	`valueOf(String name)` Returns the enum constant of this type with the specified name.
`static BiddingStrategyField[]`	`values()` Returns an array containing the constants of this enum type, in the order they are declared.

Methods inherited from class java.lang.Enum
clone, compareTo, equals, finalize, getDeclaringClass, hashCode, name, ordinal, toString, valueOf

Methods inherited from class java.lang.Object
getClass, notify, notifyAll, wait, wait, wait

Methods inherited from interface com.google.api.ads.adwords.lib.selectorfields.EntityField
name

- Enum Constant Detail
  - BiddingScheme
```
public static final BiddingStrategyField BiddingScheme
```
    Specifies the type of bidding scheme and the metadata associated with it.
  - Id
```
public static final BiddingStrategyField Id
```
    Id of the flexible bidding strategy. The bidding strategy id is used to associate the bidding strategy with the campaign, ad group or ad group criterion.
  - MaximizeConversionValueTargetRoas
```
public static final BiddingStrategyField MaximizeConversionValueTargetRoas
```
    The target return on ad spend (ROAS). This is optional. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
  - Name
```
public static final BiddingStrategyField Name
```
    Name of the bidding strategy. Every bidding strategy must have a non-null non-empty name. In addition, all bidding strategies within an account must be named distinctly.
  - PageOnePromotedBidCeiling
```
public static final BiddingStrategyField PageOnePromotedBidCeiling
```
    Strategy maximum bid limit in advertiser local currency micro units. This upper limit applies to all keywords managed by the strategy.
  - PageOnePromotedBidChangesForRaisesOnly
```
public static final BiddingStrategyField PageOnePromotedBidChangesForRaisesOnly
```
    Controls whether the strategy always follows bid estimate changes, or only increases. If false, always set a keyword's new bid to the current bid estimate. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
  - PageOnePromotedBidModifier
```
public static final BiddingStrategyField PageOnePromotedBidModifier
```
    Bid Multiplier to be applied to the relevant bid estimate (depending on the strategyGoal) in determining a keyword's new max cpc bid.
  - PageOnePromotedRaiseBidWhenBudgetConstrained
```
public static final BiddingStrategyField PageOnePromotedRaiseBidWhenBudgetConstrained
```
    Controls whether the strategy is allowed to raise bids when the throttling rate of the budget it is serving out of rises above a threshold.
  - PageOnePromotedRaiseBidWhenLowQualityScore
```
public static final BiddingStrategyField PageOnePromotedRaiseBidWhenLowQualityScore
```
    Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.
  - PageOnePromotedStrategyGoal
```
public static final BiddingStrategyField PageOnePromotedStrategyGoal
```
    Specifies the strategy goal: where impressions are desired to be shown on search result pages.
  - Status
```
public static final BiddingStrategyField Status
```
  - TargetCpa
```
public static final BiddingStrategyField TargetCpa
```
    Average cost per acquisition (CPA) target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
  - TargetCpaMaxCpcBidCeiling
```
public static final BiddingStrategyField TargetCpaMaxCpcBidCeiling
```
    Maximum cpc bid limit that applies to all keywords managed by the strategy.
  - TargetCpaMaxCpcBidFloor
```
public static final BiddingStrategyField TargetCpaMaxCpcBidFloor
```
    Minimum cpc bid limit that applies to all keywords managed by the strategy.
  - TargetOutrankShare
```
public static final BiddingStrategyField TargetOutrankShare
```
    Specifies the target fraction (in micros) of auctions where the advertiser should outrank the competitor. The advertiser outranks the competitor in an auction if either the advertiser appears above the competitor in the search results, or appears in the search results when the competitor does not.
  - TargetOutrankShareBidChangesForRaisesOnly
```
public static final BiddingStrategyField TargetOutrankShareBidChangesForRaisesOnly
```
    Controls whether the strategy always follows bid estimate changes, or only increases. If false, always sets a keyword's new bid to the estimate that will meet the target. If true, only updates a keyword's bid if the current bid estimate is greater than the current bid.
  - TargetOutrankShareCompetitorDomain
```
public static final BiddingStrategyField TargetOutrankShareCompetitorDomain
```
    Competitor's visible domain URL.
  - TargetOutrankShareMaxCpcBidCeiling
```
public static final BiddingStrategyField TargetOutrankShareMaxCpcBidCeiling
```
    Ceiling on max CPC bids.
  - TargetOutrankShareRaiseBidWhenLowQualityScore
```
public static final BiddingStrategyField TargetOutrankShareRaiseBidWhenLowQualityScore
```
    Controls whether the strategy is allowed to raise bids on keywords with lower-range quality scores.
  - TargetRoas
```
public static final BiddingStrategyField TargetRoas
```
    The target return on average spend (ROAS).
  - TargetRoasBidCeiling
```
public static final BiddingStrategyField TargetRoasBidCeiling
```
    Maximum bid limit that applies to all keywords managed by the strategy.
  - TargetRoasBidFloor
```
public static final BiddingStrategyField TargetRoasBidFloor
```
    Minimum bid limit that applies to all keywords managed by the strategy.
  - TargetSpendBidCeiling
```
public static final BiddingStrategyField TargetSpendBidCeiling
```
    The largest max CPC bid that can be set by the TargetSpend bidder.
  - TargetSpendSpendTarget
```
public static final BiddingStrategyField TargetSpendSpendTarget
```
    A spend target under which to maximize clicks. The TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target.
  - Type
```
public static final BiddingStrategyField Type
```
- Method Detail
  - values
```
public static BiddingStrategyField[] values()
```
    Returns an array containing the constants of this enum type, in the order they are declared. This method may be used to iterate over the constants as follows:
```
for (BiddingStrategyField c : BiddingStrategyField.values())
    System.out.println(c);
```
    Returns:
    
    an array containing the constants of this enum type, in the order they are declared
  - valueOf
```
public static BiddingStrategyField valueOf(String name)
```
    Returns the enum constant of this type with the specified name. The string must match exactly an identifier used to declare an enum constant in this type. (Extraneous whitespace characters are not permitted.)
    
    Parameters:
    
    name - the name of the enum constant to be returned.
    
    Returns:
    
    the enum constant with the specified name
    
    Throws:
    
    IllegalArgumentException - if this enum type has no constant with the specified name
    
    NullPointerException - if the argument is null
  - isFilterable
```
public boolean isFilterable()
```
    Description copied from interface: EntityField
    
    If the field is filterable.
    
    Specified by:
    
    isFilterable in interface EntityField
    
    Returns:
    
    true for a filterable field, false otherwise.

Enum BiddingStrategyField

Enum Constant Summary

Method Summary

Methods inherited from class java.lang.Enum

Methods inherited from class java.lang.Object

Methods inherited from interface com.google.api.ads.adwords.lib.selectorfields.EntityField

Enum Constant Detail

BiddingScheme

Id

MaximizeConversionValueTargetRoas

Name

PageOnePromotedBidCeiling

PageOnePromotedBidChangesForRaisesOnly

PageOnePromotedBidModifier

PageOnePromotedRaiseBidWhenBudgetConstrained

PageOnePromotedRaiseBidWhenLowQualityScore

PageOnePromotedStrategyGoal

Status

TargetCpa

TargetCpaMaxCpcBidCeiling

TargetCpaMaxCpcBidFloor

TargetOutrankShare

TargetOutrankShareBidChangesForRaisesOnly

TargetOutrankShareCompetitorDomain

TargetOutrankShareMaxCpcBidCeiling

TargetOutrankShareRaiseBidWhenLowQualityScore

TargetRoas

TargetRoasBidCeiling

TargetRoasBidFloor

TargetSpendBidCeiling

TargetSpendSpendTarget

Type

Method Detail

values

valueOf

isFilterable